How to do Keyword Research for SEO?
Suppose you are on a treasure hunt. You have a list of clues in which some important details are missing; then, for sure, you will never be able to find the treasures. In the same way, if you have any website for your business and you are not optimizing your pages for the right keywords, then your page will be just like the treasure as discussed previously, for which you will be searching in the SERPs but will never get organic traffic on that page. Here, keyword research for SEO comes into play.
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What is Keyword Research for SEO?
Keyword research is the process of identifying the search terms or phrases which are relevant to your business and a user might search for in the search engine. By strategically targeting these keywords throughout the website and many other places for other activities like off-page, Google Business Profile, etc., you can help gain the first position on Google SERPs which, in a way, helps gain organic traffic on your website.
How to do Keyword Research for a Website?
Before performing any keyword research and analysis for any website, you must have a clear idea of your target audience and your niche. After all these things, you will have to brainstorm new content ideas and topics on which the page will be created. You can use keyword research tools like Keyword Planner, Semrush, Ahrefs, Keyword Surfer, Spyfu, etc., to find keyword ideas based on your targeted topics and pages.
Process of Keyword Research:
- Identify your Seed Keywords: Seed keywords are the main keywords for different types of businesses and services. So before performing keyword research, identify all the main keywords related to your business.
- Generate Keyword Ideas: After identifying the main keywords, look for the keyword ideas related to the seed keywords. For this, you can use Google Autosuggest functionality, related searches, Wikipedia and keyword research tools.
- Analyse Competitor Keywords: You can also have further keyword ideas by finding your competitors’ keywords using tools like Semrush, Ahrefs, Ubersuggest, etc.
- Evaluate Keyword Metrics: After making your keywords list, you will have to identify whether the keywords you have selected are fruitful or not, for which you will have to check the search volume and competition on the particular keywords. Based on these metrics, you will have to conclude whether the keyword in your list should be included or excluded.
- Refine your Keywords: After evaluating keyword metrics, refine your keywords list to a further extent and include the most valuable keywords in your list and exclude all the other keywords.
Conclusion
Keyword Research is one of the foremost tasks a marketer does before performing any digital marketing strategies on their website because targeting the right keywords will help reach the right audience sets. So, if we optimize the website for the right keywords, we can grow our business as the relevant users will reach our websites. For all these things, many businesses hire top SEO agencies who can cater to all these things as they have SEO experts experienced in optimizing the websites for Search Engines.
